PHAH • CHAH • FAAH

Performance Report

This report is confidential and intended for authorized Prospect Heights, Crown Heights & Franklin Ave Animal Hospitals and VetRec stakeholders only.

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Prospect Heights • Crown Heights • Franklin Ave Animal Hospitals
Report as of March 18, 2026
🎯
Strategic Focus: Three champion clinicians are driving network momentum — this report identifies concrete pathways to activate 5 enrolled but idle seats and build on the strong growth at Prospect Heights and Franklin Ave.
Cumulative Impact Report • October 2025 – March 2026

Prospect Heights • Crown Heights • Franklin Ave × VetRec

Across 3 Brooklyn clinics and 9 active clinicians, VetRec has delivered 446 hours of documented time savings — with champion-level adoption at Prospect Heights driving network momentum and meaningful acceleration underway at Franklin Ave.

Total Sessions (All-Time)
1,786
All roles • 3 locations
↑ Growing
Clinician Hours Saved
446 hrs
At 15 min per session
≈ 56 full workdays
Active Clinicians
9
Any usage across 3 locations
▶ 5 seats to activate
Peak Month
389
November 2025
↑ 209% above launch
📈 Platform Impact • Oct 2025 – Mar 2026
446 hours of clinical time returned to Brooklyn
Across 1,786 documented sessions at three Brooklyn practices, VetRec has saved your team the equivalent of 56 full 8-hour workdays — time that belongs back in patient care, professional development, and life outside the clinic.
1,786
Total Sessions
446
Hours Saved
56
Full Workdays Back
3
Champion Clinicians
💡 Full activation potential: 5 enrolled clinicians have yet to log a single session. If activated to match even the network average, the team would cross 2,500+ sessions by mid-2026 — adding another 150+ hours of time savings to the total.
🏛 What 446 Hours Looks Like in Brooklyn
Your team just earned back the equivalent of…
VetRec saved 26,790 minutes of documentation time across your three Brooklyn clinics. Here is what that time means in the city you call home.
446
Hours Freed Up
56
Full Days Off
26,790
Minutes Saved
🥇
More time with patients — the reason any of this matters
446 hours not spent on documentation is 446 hours available for the patients, the care, and the work that brought every one of your clinicians into this profession. No number can capture that.
Priceless
😴
Full nights of extra sleep — 56 nights
Clinician burnout is real. Based on 8-hour nights, your team recovered the equivalent of 56 full nights of rest — one for every workday saved.
56 nights
🌟
Walk the Brooklyn Bridge — 446 times
A leisurely round-trip takes about an hour. Your team banked enough time for every one of you to do it dozens of times over.
446 crossings
🌿
Prospect Park loops — 446 runs
The 3.35-mile loop takes about an hour at a comfortable jog — 446 complete laps around one of the best parks in the city.
446 laps
🎓
Complete CE certification courses — 22 full courses
At ~20 hours per major CE course, your team reclaimed enough time to earn 22 complete continuing education certifications.
22 CE courses
🤝 Clinician burnout is the most expensive problem in veterinary medicine. VetRec returns time quietly, one note at a time — and the compounding effect across your 9 active clinicians is already meaningful. With full network activation, these numbers double.

Monthly Session Trend

Network-wide usage growth since launch — all roles, all 3 locations

Sessions by Location
Monthly stacked breakdown — PHAH / FAAH / CHAH
Location Share of Network Sessions
All-time proportion across 3 clinics
1,233
Prospect Heights Sessions
69%
of All Network Sessions
447
Franklin Ave Sessions
108
FAAH Best Month (Mar, partial)
106
Crown Heights Sessions
8
CHAH Sessions This Month — Needs Attention

The Adoption Story So Far

Three champion clinicians — Arroyo, Fratello, and Terra — account for over 87% of all network sessions and are among VetRec’s most consistent individual users. The opportunity ahead is bringing the 5 enrolled-but-idle clinicians to even a fraction of that same cadence, and reactivating Crown Heights before the momentum gap widens further.

All Clinicians • All Time
1,786 total sessions across 9 active users
Across 13 enrolled clinicians — 9 of whom have recorded at least one session. Three champion users drive the overwhelming majority of activity, with several emerging users showing early momentum in March 2026.
13
Clinicians Enrolled
9
Clinicians With Sessions
69%
Activation Rate
~198
Avg Sessions / Active Clinician
389
Best Month (Nov 2025)
~446
Est. Clinician Hours Saved

Champion User Trend

Monthly sessions — Dr. Arroyo and Dr. Terra at Prospect Heights

Network Clinician Rankings

All-time sessions — your VetRec champions and emerging adopters

⚠ Activation Opportunity
5 enrolled clinicians have zero sessions recorded
Drs. Viramontes, Novak, Mathios, Li (all enrolled across all 3 locations), and Katz (1 session) represent untapped capacity on existing seats. Habitual VetRec use typically crystallizes at months 3–4 following a champion activation moment — your three power users are perfectly positioned to pull their colleagues in.
Peer demo from Dr. Arroyo Lunch-and-learn at PHAH Dedicated CHAH onboarding 1:1 check-in with Dr. Katz

Dr. Fratello — Cross-Location Usage

532 sessions across all 3 clinics — the network’s connective tissue

🏠 Prospect Heights Animal Hospital (PHAH)

277 Flatbush Ave, Brooklyn, NY 11217 • Network anchor • 3 champion-level clinicians • 69% of all sessions

1,233
All-Time Sessions
308 hrs
Hours Saved at PHAH
301
Best Month (Jan 2026)
84%
Sessions from Top 2 Clinicians
584
Dr. Arroyo — #1 All-Time
447
Dr. Terra — #2 All-Time
PHAH Monthly Sessions by Clinician
Stacked view — champion-level consistency from Arroyo and Terra

🏠 Franklin Ave Animal Hospital (FAAH)

753 Franklin Ave, Brooklyn, NY 11238 • 447 sessions • Strong March 2026 acceleration

447
All-Time Sessions
112 hrs
Hours Saved at FAAH
108
Best Recent Month (Mar, partial)
Accelerating Trajectory
248
Dr. Fratello — #1 at FAAH
166
Dr. Chemas — #2 at FAAH
FAAH Monthly Sessions
Fratello and Chemas driving the climb — Arrieta emerging in March

🏠 Crown Heights Animal Hospital (CHAH)

614 Franklin Ave, Brooklyn, NY 11238 • 106 sessions • Primary growth opportunity

106
All-Time Sessions
27 hrs
Hours Saved at CHAH
40
Peak Month (Nov 2025)
−80%
Decline Nov → Mar
89
Dr. Fratello — Only Active User
1
Meaningful User at CHAH
⚠ Crown Heights Watch Item
Usage has declined 80% since the November peak
Crown Heights peaked at 40 sessions in November 2025 and has declined steadily to 8 in March. Dr. Fratello is the only meaningful user. Without a dedicated champion at this location, the engagement gap will continue to widen. A single physician champion would completely transform CHAH’s trajectory.
40
Nov 2025 Peak
8
Mar 2026 Sessions
1
Active Users
12+
Enrolled But Idle
CHAH Monthly Sessions
Declining trend — intervention recommended

Location Momentum Comparison

Monthly sessions side-by-side — trajectory at a glance

October 2025 — Launch
126
November 2025 — Peak
389
December 2025
291
January 2026 — Second Peak
387
February 2026
335
March 2026 — In Progress
258
📞 Phone Calling — Current State
3 calls logged across the entire network — feature nearly untouched
Only Dr. Nina Kozak at Franklin Ave has used phone calling — 3 calls in November 2025, nothing since. This feature is available to all enrolled clinicians and represents a meaningful efficiency unlock for your highest-volume users.
3
Total Calls Logged
1
Users Who Have Called
9
Eligible Active Clinicians
💡 Recommended first targets: Dr. Arroyo (97 sessions/mo avg), Dr. Fratello (89/mo), and Dr. Terra (75/mo) are the network’s most active clinicians — and the most likely to generate consistent phone call volume. A short demo at the next check-in would be the highest-leverage activation play for this feature.
Phone Calling Opportunity Model
Projected value by session volume
Why Phone Calling Matters
The case for activating this feature network-wide

Auto-documented client calls

Every call with a client is a documentation event. Phone calling captures and attaches those notes automatically — removing a category of work that currently falls off the record entirely for most practices.

Highest-volume clinicians benefit most

Arroyo, Fratello, and Terra average 87 sessions per month combined. Clinicians at that cadence are making multiple client calls daily — phone calling would extend VetRec’s time savings into a part of the day currently uncaptured.

📅 Monthly Focus • February 2026
335 sessions in February — 3rd strongest month on record
February delivered the network’s third-highest session count since launch, with a standout performance from Franklin Ave — up 34% from January. Prospect Heights held strong at 235 sessions despite a seasonal dip from January’s peak, and Crown Heights continued to flag as the network’s primary watch item.
335
Feb Sessions
84 hrs
Hours Saved
+34%
FAAH MoM Growth
−13%
Network vs Jan
📈 Running total through February: 1,528 cumulative sessions across the network — representing 382 hours of documented time savings in the first 5 months of the partnership.
335
Total Feb Sessions
84 hrs
Clinician Hours Saved in Feb
235
PHAH — Feb Sessions
90
FAAH — Feb Sessions (+34% MoM)
4
Clinicians Active in Feb
10
CHAH Feb Sessions — Declining

February vs January — Side by Side

Session volume by location, month-over-month

Network MoM Comparison
January 2026 vs February 2026 by location
February Session Mix
Share of Feb sessions by location

February Clinician Performance

Session count, hours saved, and MoM movement per active clinician

🌟 February Standout — Franklin Ave
FAAH surged +34% in February — the network’s strongest location-level MoM gain
Franklin Ave jumped from 67 sessions in January to 90 in February, driven by continued strong performance from Dr. Fratello (57 sessions) and a significant acceleration from Dr. Chemas (33 sessions, up from 10 in January). This is the clearest signal of sustained, compounding adoption in the network outside of Prospect Heights.
Dr. Chemas: 10 → 33 sessions Dr. Fratello: 57 sessions FAAH 3rd consecutive month above 50
⚠ Watch Item — Crown Heights
CHAH dropped to 10 sessions in February — down 47% from January
Crown Heights has now declined for three consecutive months from its November 2025 peak of 40. February’s 10 sessions came almost entirely from Dr. Fratello (who spans all three locations). No CHAH-specific champion has emerged, and the trajectory points toward near-zero engagement if left unaddressed heading into Q2.
40
Nov 2025 Peak
10
Feb 2026
−47%
vs January
3
Months Declining

February in Context

Where Feb sits in the full network session history

Month-by-Month Rankings (All Time)
November 2025 — 🏋 All-Time Peak
389
January 2026 — Second Highest
387
February 2026 — 📅 This Month — 3rd Highest
335
December 2025
291
October 2025 — Launch Month
126

February in one sentence

A strong month overall — FAAH is accelerating, PHAH’s champions are holding, and Crown Heights is the one lever the team needs to pull in Q2 to bring the network back toward its November and January peaks.